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The Tropic of Cancer marker in Hualien at sunset

About LeadingAbout Leading Taiwan

Setting out from Hualien, we bring depth, sustainability and care to every journey in Taiwan.

Travel is more than getting around.
It's meeting the land, its people and its cultures.

Based in Hualien, Leading Taiwan Travel Agency draws on local culture, farming and nature to create a different kind of Taiwan journey. From low-carbon transport to local sourcing, from Indigenous artisans to eco-friendly farms, we build sustainability into every detail of every trip.

  • DepthTravel in depth
  • SustainabilityBuilt into every trip
  • KindnessCare for people and place
  • 3rd Taiwan Tourism Golden Award (2026)
  • GSTC certified: Taiwan's first local travel agency
  • Golden Travel Awards: Family and Leisure Sports categories
  • Finalist, Sustainable Luxury Awards (Portugal)
  • Travel Quality Assurance Golden Travel Award
  • Taiwan Small Town Tours: Quality Itinerary
  • Quality Sports Itinerary
The Leading Taiwan team with international ICG delegates
The Leading Taiwan team and travelers in a timber-framed hall

Starting from Hualien,
designing journeys with local communities.

Rooted in Hualien since 2018

We founded our headquarters in Hualien in 2018 and opened a Taipei branch the following year. Working with Indigenous communities, small farmers and local revitalization teams, we turn everyday life in the East Rift Valley, along the coast and on old streets into journeys you can take part in.

2018Hualien headquarters founded
8types of travel services
GSTCTaiwan's first local
agency to be certified

For every kind of journey,
a design all its own.

What we do
Leading a group foraging in the fields

For teams

Meetings & Conferences
Meeting venues complemented by engaging group activities, with sustainability integrated throughout.
Incentive Travel
Themed, immersive experiences with sustainability at heart.
Family Days & Year-End Parties
Engaging, meaningful events that reflect your company culture.
VIP Travel
Premium experiences delivered with trusted partners.

For travelers

Tailor-Made Trips
Carefully planned around your budget and interests, for memories that are yours alone.
Small Private Groups
Flexible trips for family and friends, on your own schedule.
Hands-On Experiences
Seasonal activities, cultural festivals, and hands-on craft experiences.
Inbound Travel to Taiwan
Immersive journeys across Taiwan, supported by multilingual guides and local teams.

Step by step, toward global sustainability.

Our journey, 2018 to today
River tracing in a Hualien gorge
2018
  • Hualien headquarters founded
  • Recognized as a "Quality Sports Itinerary"
Leading Taiwan guests picking tea in a tea garden
2019
  • Taipei branch opened
  • Recognized as a "Taiwan Small Town Tours Quality Itinerary"
Leading Taiwan receives Muslim-friendly certification
2023
  • Awarded the GTS Green Travel SealRenewed for several consecutive years
  • Co-created local souvenirs with Les Champs Hotel
  • Joined the DTTA (Development of Taiwan Tourism Association)
Golden Travel Awards certificate
2024
  • Won the Golden Travel AwardsDomestic travel: Family and Leisure Sports categories
  • Our general manager earned international qualifications including ISO 14067 Lead Verifier for product carbon footprints
  • Commissioned by Hualien County Government to plan the full itinerary for its Hong Kong promotion; took part in the Hualien–Taitung Tourism Circle showcase
Ministry of Environment Silver-Level Eco-Friendly Travel Agency certificate
2025
  • GSTC certifiedTaiwan's first local travel agency
  • Silver-Level Eco-Friendly Travel Agency (Ministry of Environment), Net-Zero Green Living green travel certification, and several ISO certificates
  • Commissioned by the Hualien County Agriculture Department to run Golden Village familiarization tours; won the contract to host the International Children's Games (ICG), held in 2026
  • Launched a sustainability coaching program for hotels in green destinations; joined the ESG×USR "Global Views Sustainability Alliance"; attended the GSTC international conference in Fiji and held B2B promotions in three European cities
Sustainable Luxury Travel Awards 2026 commemorative photo
2026
  • Won the 3rd Taiwan Tourism Golden Award
  • Second year of GSTC certification
  • Won three Sustainable Luxury Awards
  • Most Sustainable Bespoke Experience Travel Agency
  • Most Sustainable Destination Management Company
  • Most Sustainable Travel Agency

Call, email,
or chat with us on LINE.

Company information

For tailor-made trips and local experiences, our team is here to help.

Company name
Leading Taiwan Travel Agency Co., Ltd.儷庭旅行社有限公司
Tax ID
42945373
Registered address
No. 16, Huagang St., Hualien City
Phone
+886-3-8323366
WhatsApp
0972-877666
LINE
leadingtaiwan
Office hours
Mon–Fri 09:00–18:00Sat 09:00–12:00 (closed on public holidays)
A river valley in Hualien

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